International Market Process

Definition of International Marketing: Multinational marketing process is planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services and to create exchanges that satisfy individual and organizational objectives.

Marketing Process:
• Consumer Marketing vs. Business-to-Business Marketing
• Domestic Marketing vs. Foreign Marketing
• Comparative Marketing
• International Marketing vs. Global/Multinational Marketing
• Domestic Marketing vs. International Marketing

Marketing Research:
• Market Definition by Size
•Market Value
•Sales Figures
•Profits Margins
•Market Share

A sales process is a defined series of steps that we follow as guided prospects from initial contact to purchase. It begins when we first identify a new prospect (Potential Buyer):

STEP 1	STEP 2	STEP 3	STEP 4	STEP 5
A prospect responds to a campaign & requests Information	A sales representative calls the prospect to explain our product	In-person meeting & product demonstration	Our team submits a proposal	Prospect signs an agreement & makes first payment

These are the several stages which we follow to be complete in order to arrive at a strategic marketing plan. These are summarized in the diagram below:

Marketing Process played a role from the beginning in selling high-powered products.

Marketing process begins by looking at market opportunities, conduct market research, selecting target markets, develop marketing strategies, planning marketing programs, then compile, run and monitor the results.

Conducting Market Research. Marketing process starts from market research to see how big the market potential, measuring the level of market needs, market opportunities, and variety of available segments. Also find out the level of competition in those markets.

Developing a Marketing Strategy. By calculating advantage, preparing a strategy and brand positioning of products.

Establish Marketing Program. In this step we need to calculate the total marketing budget, the allocation of expenditure in every marketing program.

Evaluation and Improvement. In this final stage we see how the results of these marketing programs. And the result we can formulate the re-marketing program what needs to be repaired, which ones need to be strengthened, which ones need to be reduced or may need to be abolished.

Marketing Process Flow Chart

• Our Professional Marketing Teams is educated and well experienced in sales and marketing process.
• We have given service and done research for many manufactures.
• Our strength is in our knowledge for marketing concepts.
• Our Teams is hunger for sales and company’s success.

REPORT

KOREA&INDIA
IMPORT & EXPORT
Date: 16/6/2008
Koindo Trading Pvt ltd.
NEW DELHI
INDO-SOUTH KOREA ECONOMIC RELATIONS

A remarkable feature of South Korea is its transformation from a developing country in 1950s to a high-income country of the world with a substantial per capita income.

The economic reforms of 1990s in India have been influenced with East-Asian success and South Korea was among the chief countries to have an impact on Indian policy makers' thinking process.

Both India and Korea contribute significantly in the world GDP. Korea is among the few Asian countries that are counted among the developed countries of the world; India too has a growing stature and increasing role in international affairs.

India's exports to Korea were Rs 4325.84 crores in (April-March 2004-05) and it was of 1.21% of the total Indian Exports. While India's imports from Korea were higher at Rs 14351.54 crores in (April-March 2004-05) and it was 2.98 % of the total Indian Imports. The trade balance has been in favors of Korea.

India imports Korean machinery and equipment and these are set to grow rapidly in face of likely investments by South Korea in transportation, construction and infrastructure sectors in India.

Already, several Korean construction companies are engaged in highways, power plants, chemicals, petrochemicals and METRO RAIL PROJECTS in India.

Other sectors where Korean and Indian companies can mutually benefit are the shipbuilding, telecommunications, and aviation and energy sectors.

KOREAN INVESTMENTS IN INDIA:

South Korea is one of the top ten leading investing countries in India. In 2003, it invested US $ 24 million in India. South Korean business groups such as LG, Samsung and Hyundai have not only established their presence in the Indian business scene but are also looking at diversifying their businesses into different sectors.

“The total trade between India and South Korea stood at $3.3 billion last year. While India's exports to Republic of Korea stood at $800 million last year, imports from Korea in the same period stood at $2.5 billion”

“India's exports to South Korea comprised a high proportion of primary products — agri products, dyes and pharmaceuticals. India's imports from South Korea are industrial goods like electronics, machinery and transport equipments”

Negotiations for a FREE TRADE AGREEMENT (FTA) between India and South Korea are in the final stages. Both countries have agreed on the modalities for goods freely. And that is very good for both the countries.

INTERNATIONAL TRADE

South Korean economy is strongly export oriented. It is a member of the OECD, APEC (Asia-Pacific Economic Cooperation) and WTO. Its top three import partners are: Japan, the U.S.A. and China. The country mainly imports mineral fuels & oils, electric & mechanical equipment & machinery, and iron & steel. Its top three export partners are: China, the U.S.A and Japan. Exports mainly consist of electrical and electronic goods, machinery, vehicles, and ships & boats.

The following table summarizes the trend in India - Korea bilateral trade since 1997-98: (US$ million)

Trade	1997-98	1998-99	1999-00	2000-01	2001-02	2002-03
Indian exports to Korea	467.55	375.53	475.89	447.38	456.63	649.97
Indian imports from Korea	1001.78	1394.43	1273.34	778.34	1127.46	1536.33
Total	1469.33	1769.96	1749.23	1225.72	1593.10	2186.3

Source: DGCI

According to Korea Customs Service statistics, Korea's bilateral trade with India has been as under: (US$ million)

Trade	2000	2001	2002
Korean exports to India	1326	1407	1384
Korean imports from India	984	1106	1248
Total	2310	2513	2633

(Korean imports on FOB basis & Korean exports on CIF basis)

INDIA'S MAJOR EXPORTS TO KOREA (2001-2003)
(US$ million)

Commodity	2001-02	2002-03
Cotton yarn, fabrics, made-ups etc.	130.12	177.49
Iron ore	20.14	52.83
Oil meals	46.40	47.34
Drugs, pharmaceuticals & fine chemicals	22.09	30.77
Dyes, intermediates & coal tar chemicals	24.90	26.22
Finished leather	26.10	25.95
Other ores & minerals	12.55	19.64
Primary & semi-finished iron & steel	16.36	17.36
Machinery & instruments	11.41	16.50
Marine products	9.98	15.12

INDIA'S MAJOR IMPORTS TO KOREA (2001-2003)

(US$ million)

Commodity	2001-02	2002-03
Electronic goods	311.01	494.90
Machinery except electric & electronic	135.17	193.40
Transport equipment	81.23	124.17
Iron and steel	83.63	75.37
Artificial resins, plastic materials etc.	57.96	66.93
Man-made filament/ spun yarn	45.41	61.78
Electric machinery except electronic	55.97	60.53
Organic chemicals	43.53	54.29
Manufactures of metals	27.09	46.23
Non-ferrous metals	34.08	34.68

Import details 2007/2008

ITEMS WE CAN EXPORT FROM INDIA:

1. Gems & birth stones
2. Fashion Jewelry
3. Handcraft Items
4. Cotton yarn, fabrics,
5. Iron ore
6. Drugs, pharmaceuticals
7. Machinery Dyes
8. Herbal items (Health related products)

ITEMS WE CAN IMPORT FROM KOREA
1. IRON AND STEEL
2. SCIENTIFIC INSTRUMENTS
3. ELECTRONIC GOODS
4. ELECTRICAL MACHINERY AND EQUIPMENTS
5. COPPER
6. LEATHER AND LATHER GOODS.
7. MAN MADE FILAMENT
8. PAPER AND PAPERBOARD
9. RUBBER AND ITS GOODS
10. CUTLERY, SPOONS AND FORKS
11. TOYS , GAMES AND SPORTS ITEMS

Manjeet Singh
New Delhi - 110044